09 Aug

Colored Diamonds – Natural Blue

Hope Diamond - National Jeweler

It is a well-known fact that diamonds are among the rarest gemstones on Earth, naturally colored diamonds are even more so. So much so, that gemologists and geologists are still learning about how diamonds obtain color. The Gemological Institute of America (GIA) just published a report on blue diamonds. The study, conducted by GIA, took place over two-years using 46 blue diamonds submitted to the GIA.

Colored Diamonds – Blue Diamonds, A GIA Study

Evan Smith, a Lead Researcher at GIA, estimates that 0.02% of mined diamonds containing the trace element boron. Scientists largely conclude boron is responsible for natural blue diamonds color. This explains why in recent auctions, blue diamonds are fetching record prices. Moreover, finding these diamonds with natural, solid inclusions is even harder.

The Process

Gemologists concluded in this article that blue diamonds form an estimated 4 times deeper in the Earth’s mantle (most form between 93 – 124 miles below in continental plates brought up by Kimberlite eruptions). Researchers hypothesize diamonds fuse with boron in the sublithospheric mantle (superdeep) from oceanic rock. Furthermore, they state oceanic rocks are subducted 410 miles or deeper over a billion years by plate techtonics!

Blue Colored Diamonds Formation

In addition, geologists make inferences from inclusions in these diamonds. This information tells gemologist about the surrounding minerals and known locations of said minerals.

01 Aug

New Website – New Brands & New Look

new website from Schwanke-Kasten Jewelers

After 15 years, Schwanke-Kasten will be launching a new website. Our goal is to provide you with the best and most convenient online shopping experience, which is what this new website will allow us to do. In addition, we’ve expanded our selection of jewelry designers with exclusive selections from Graymoor Lane Designs, Dilamani, Platinum Born and FOPE.

In the bottom right corner, there is now a click to chat/text function. The function will allow us to answer your questions in real-time (during business hours). We’ve added better mobile functionality to accommodate the increasing trend of mobile searches. In addition, we’ve improved our jewelry filters to allow you to search by stone, purity, and metal color.

We hope you enjoy our new website and the updated Schwanke-Kasten experience. As always, should you have any special requests, please let us know.

12 Apr

Martin Flyer Engagement Rings

Martin Flyer - Flyer Fit - Engagement RIngs

Schwanke-Kasten Jewelers is thrilled to have the iconic Martin Flyer as one of our exclusive engagement ring designers. Since 1899, Schwanke-Kasten Jewelers has helped Milwaukee families find the perfect engagement ring.

FlyerFit by Martin Flyer - Engagement Rings

Founded in 1945, Martin Flyer has become a renowned by jewelry designers for producing classic and bridal diamond jewelry. For more than 70 years they have stood by the motto: “The Quality You Expect, The Personal Service You Deserve.” This mantra is still a cornerstone of their focus today and resonates with Schwanke-Kasten Jewelers’ approach to engagement rings. They have provided generations of customers, “outstanding service, craftsmanship, and delivery of heirloom quality jewelry at competitive prices”.

Experience artisans using the finest materials handcraft Martin Flyer jewelry. Nevertheless, their pieces truly signify, “forever”. Stop by Schwanke-Kasten Jewelers in Whitefish Bay to find the timeless engagement ring that matches your everlasting love!

What makes Martin Flyer different from the others is when they create your engagement ring, they ensure that it will MATCH the wedding band. Martin Flyer patented the FLYERFIT® Technology to perfectly fit your wedding band with the engagement ring. All styles are available in platinum, as well as 14K and 18K white, yellow and rose gold.

Most importantly, we want to make shopping a breeze for you. Schwanke-Kasten Jewelers has a wonderful selection of designer jewelry rings for you.

15 Mar

Spark Creations – Wedding Bands

Diamond Band by Spark Creations on Schwanke Kasten

Source: Schwanke-Kasten.com

Spark Creations has been a leading creator of beautiful, precious jewelry for over forty years, including wedding bands.

Spark Creations began with in New York, NY with two brothers (Eli and Beny Aviram). The brothers focused on colored gemstones and fashion jewelry. With its unique collection of jewelry and  versatile designs, Spark has emerged as one of leaders in the fashion industry.  While every season their innovative new collections take signature jewelry icons into a modern dimension, they continuing to offer classic, timeless, pieces for the sophisticated woman.

Moreover, Spark Creations’ unique selling point is how they cut their diamonds and stones. They facet their stones solely for their unique designs, unlike many others who use stones off the shelf.

Schwanke-Kasten invites you to learn more their wedding bands on Schwanke-Kasten.com. In addition, Schwanke-Kasten Jewelers is a proud to retail this impressive brand.

28 Jan

De Beers Diamond Jewelry and the Chinese Market

De Beers – a name not only synonymous with diamonds, but also with creating demand from simple marketing, is at it again. From the origins

Named as the originator of the diamond engagement ring, De Beers created an artificial “need” through marketing and product placement in films and television to make a diamond engagement ring the standard. The campaign began in 1938 and continues today.

De Beers Diamond Jewelry Chinese Market

Now De Beers has got its eye on China. With billions of dollars of new wealth, China should be a steady customer to the diamond industry. Lately, sales of raw diamonds to China have dropped 15 percent. This is due largely to the Chinese economic slowdown has stifled the amount of diamond jewelry of all types purchased.

Upon the adoption of diamond engagement rings by the Chinese people 10 years ago, diamond sales to China increased at almost 20% per year from 2009-2013 and diamond engagement rings account for 10% of jewelry purchases in China.

More importantly, De Beers must find new customers in the form of young couples. Because they agree that using diamonds as gifts, they will show a particularly strong affinity.

Representatives from De Beers have said they intend to market the custom of gift-giving. Representatives want diamonds to be at the top of the gift-giving list. Most importantly, by associating diamonds with gifts rather than with a self-purchase, the Chinese will feel an obligation to find an over-the-top gift.  Playing on social codes, and a strong marketing campaign, De Beers is sure to fill the void.

Schwanke-Kasten has a wide selection of diamond engagement rings.  Visit the Schwanke-Kasten website for more.

Moreover, many have heard of the Forevermark brand and know of it’s quality diamonds and diamond jewelry.